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Dig deep into some of the hottest topics in hospitality today with tips, recommendations and inspiration in our guides and reports.
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World’s Best at AI Q1 2026 Index Update
AI visibility is no longer a theory. It is already creating winners and losers in hotel discovery. The Q1 2026 update to the World’s Best at AI Index shows how hotel brands are moving inside AI-generated recommendations across ChatGPT, Google AI, Perplexity, and Claude. The report tracks 2,105+ hotel brands and 131,000 properties globally, measuring who AI engines surface, how often brands appear, how rankings move, and what those movements mean for hotel leaders.
World’s Best at AI 2025 Index
AI is reshaping hotel discovery faster than any previous distribution shift. Travellers no longer scroll through ten blue links — they ask AI and receive a shortlist. This report measures how often hotels appear in AI-generated answers across ChatGPT, Google AI, and Perplexity, uncovering who leads, who lags, and why AI visibility is becoming the industry’s next competitive battleground.