Leo monitors AI Search performance across key LLMs and Search Tools. He ranks a property against Primary and Secondary Comp Set, indicates what’s working (and what’s not). And gives actionable tips that the hotel can quickly put in practice. 

By solving this problem a hotel can significantly increase direct bookings, adding significantly to  the bottom line 

• Flip the booking proportions from the current 36% OTA vs 21% direct. 
• Ranking above #1 on search responses and draw the traffic to direct booking. 
• Get your hotel featured in AI searches where the user is already looking for what you provide. 

Take credit card reconciliation, Charles will compare your PSP records with your transactions in seconds. Imagine your team only having to look at only the 50 mismatches not find them among the 10,000 rows. This is how we take reconciliation from 6-hours a day, to just a few minutes, meaning your team has time to fix the problems. 

• Reduce cash leakage due to identifying discrepancies too late. 
• Focus on solving problems upstream where they’re cheapest to resolve. 
• Optimise cash flow by timely problem solving. 

Rebecca picks up communications across all channels at the point of booking confirmation. She’ll make sure preferences and special requests are noted, actioned and available for the next time the guest visits (wherever in the world). She also allows guests to tell you their feedback first - she’ll triage feedback and either pass along to relevant staff or she’ll report internally for management review. 

• 61% of hotel guest are willing to pay more for personalised experiences.
• Returning customers who feel recognised are likely to spend 30% more.
• Higher review scores and sentiment are positively associated with occupancy and RevPAR.

Sofia knows all the policies intimately. She can answer the most detailed question from an SOP immediately, in a range of languages, via multiple channels, all day every day. 

So if staff want to know what time their shift starts or what colour nail polish is permissible for a restaurant service, leave that to Sofia - she’s got it covered. 

• Greater staff productivity means team members spend more time servicing guests.
• Ensures a consistent approach to service as it was designed by management.
• Gives a pulse-check on company culture and identifies training gaps. 

Filipa takes all this in her stride. Parallel call, multi-language support are standard. She can connect to internal booking systems and reach outside parties to confirm taxis or advise on local events or tickets. She will take a request for housekeeping service and stream to the right team member (in their preferred language). 

• Immediate response and action to requests increases satisfaction. 
• Hotels with positive review scores + sentiment can expect higher occupancy rates & RevPAR. 
• Increases staff productivity - no-one is left hanging. 

Claire is a great team player. She works autonomously or in co-pilot mode. She can multi-task with multiple incoming requests, access CRM, RMS and PMS for the best offer to fit the guest’s needs. 

She also applies the selection rules 100% of the time. And she’s available 24 hours a day without flagging. 

• Speed of response leads to 100x uplift in conversion
• 79% of group bookings and RFPs are won by one of the first 3 hotels to respond
• Complete compliance with optimised rules ensure best offer 100% of the time.

Helen works with leading RMS providers (or on her own) to help solve these problems by putting information at the fingertips of those who make the final decision on rates. 

She’ll constantly monitor for activity that may affect pricing and she’ll update relevant systems (RMS or PMS) with the optimal pricing. 

• Hotels with optimised pricing can add up to 40% to their Average Day Rate (ADR)
• Personalisation leads to higher occupancy and better pricing
• Context awareness means fast responses to changes

Anton can help bridge this gap from both sides. He can be in regular contact with operations, facilities and housekeeping to ensure stocks are always up-to-date. He’ll calculate depletion times and notify staff based on thresholds they set.

He’ll also monitor approved sources to consistently check for best price and availability. 

• Optimises stockholding to avoid outages or inefficient cashflow
• Reduces overhead on hotel teams so they can focus on guest experience
• Contributes to staff productivity, saving time and money